Episode 10 – The role of neuro meta structures and how to reshape and upgrade our trading mindsets through Awareness, Acceptance, & Action w/ Rich Friesen

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In this episode I had the opportunity to deep dive into the topic of developing the ideal trading mindset with Rich Friesen.

Rich brings a deep wealth of knowledge to the table drawing on his many years as a broker, floor trader, financial software developer and entrepreneur.

Now he works with financial professionals, independent traders, business leaders and entrepreneurs who want to expand their mental game to make more consistent profits.

Rich traded 20 years in the pits at the Chicago Board of Trade, the Chicago Mercantile Exchange and the Pacific Exchange. He went on to start Trade Management, LLC one of the few consistently profitable firms on the Pacific Exchange options floor which he later sold.

Rich holds a B.A. in Philosophy, a Masters Degree in Clinical Psychology and is a graduate of the Gestalt Institute in San Francisco along with Master’s training in Neuro Linguistic Programming (NLP).

Big Ideas

In the show we talk about –

  1. How most of us grew up in what Rich describes as the two-storey nut house and how that affects our beliefs and behaviours
  2. Rich describes to us what a NEME is (or a neuro meta structure ) and how we use NEMES as the lens in which we perceive the world and support our beliefs
  3. Why suppressing feelings and emotions is simply stabilizing a system that will not deliver the benefits that we want.
    1. Why Rich believes the more integrated path forward is to look for ways to constantly create rapport within ourselves
  4. Why the path towards creating a better trading mindset is through the “Triple A’s” – Awareness, Acceptance and then Action
  5. Rich shares an exercise on how to create a technical indicator of your internal / physical states
    1. How this exercise not only improve your awareness but just like any technical indicator it tells you whether you should be trading or not
  6. Rich answers the questions on whether all traders come to pre-loaded to trading with emotional baggage
  7. Why you need to beware when a trading coach tells you that you need more discipline.


“The real question for me is what mechanisms are you using, what beliefs do you need to have, what is your identity that supports that and once we’ve identified that then the question is does that still fit you?”

“One of the things that I always do in my coaching is move people toward self-rapport because ultimately that change is not just trading but that changes life significantly.”


Resources Mentioned

mindmusclesfortraders.com – Rich’s training program for traders

Self awareness exercise – Deep dive into the exercise we speak about in the interview

The Hour Between Dog and Wolf: Risk Taking, Gut Feelings and the Biology of Boom and Bust – Book by John Coates on the neuroscience of trading

Books by Dr. Brett Steenbarger

Books by Mark Douglas

Trading psychology presentation by Rich-


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Episode 10 – The role of neuro meta structures and how to reshape and upgrade our trading mindsets through Awareness, Acceptance, & Action w/ Rich Friesen

by editor time to read: 43 min
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